Frequently Asked Questions

Have a question that’s not answered below? Reach out any time:

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Trademarks & Brand Protection

  • A trademark protects the name, logo, or slogan that distinguishes your brands from others. Trademarks are key to building brand recognition, preventing other businesses from using confusingly similar marks, and giving you legal rights to protect your intellectual property and reputation.

    If you’re building something, it’s worth protecting.

    Explore the trademark services I offer here.

  • The process generally involves a clearance search to ensure your mark is available, preparation and filing of your application with the USPTO, and then responding to any issues that might arise.

    Though the process may seem straightforward, a strong legal strategy can help your application unnecessary and costly delays.

    Learn more about my flat-fee trademark registration services here.

  • Registering a trademark with the United States Patent & Trademark Office (USPTO) is a lengthy process.

    Most applications take 8-12 months between filing and registration, but the timing may vary depending on the USPTO review and any issues that may arise. Because registration can take so long, it’s a good idea for brands plan ahead and file early.

    If you have questions about when’s the right time to file for a trademark, schedule a consult.

  • You can register a name, logo, or slogan for a trademark.

    The key is that you are currently using or plan to use the trademark in connection with the sale of your goods or services.

    If you have questions about what you can trademark, schedule a consult.

  • Filing services and DIY applications miss a key part of the trademark process: strategy.

    A lawyer can help you develop a brand protection strategy and file an application that minimizes delays, reduces the risk of refusal, and takes your long-term goals into consideration.

    If you do receive an Office Action, a lawyer is in a better position to file strong legal arguments on your behalf to help you overcome the USPTO’s objections.

    If you’d like to discuss how I can help you file a strategic trademark application or respond to an Office Action, schedule a consult.

  • The USPTO may issue Office Actions for a number of reasons.

    Some Office Actions can be addressed quickly, while others require submission of a legal argument to persuade the USPTO to change its mind.

    A lawyer can conduct legal research & draft a strong response to an Office Action.

    I am happy to help respond to the USPTO, regardless of what service you used. If you’d like to chat about how I can respond to an Office Action for you, reach out to schedule a consult.

  • Yes, I offer both trademark renewal and monitoring services.

    If you are interested in either, please schedule a consultation or reach out to me here.

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  • Attorneys often charge $2,000-3,500 for a trademark registration, based on the complexity of the matter.

    I offer several flat-fee packages, so there are no surprises in your bills.

    Explore my trademark packages here.

Business Law

  • If you are looking to open a business based in Massachusetts, absolutely.

    Choosing the right entity (LLC, corporation, nonprofit, etc.) impacts your taxes, personal liability, and how you bring in partners or funding later on. I’ll help you assess your goals, growth plans, and mission to recommend the structure that fits both your business and your values.

    Learn more about my entity formation services here.

    When you’re ready to chat, reach out, I can’t wait to help you make you dream business a reality!

  • Yes. I handle LLC formations for Massachusetts-based businesses, including drafting your Operating Agreement, filing your Certificate of Organization, and ensuring your structure aligns with your mission and legal obligations.

    I also provide guidance on next steps like EIN registration and compliance.

    If you’re ready to start, schedule a consultation here.

  • It depends on where you’re doing business. If you have employees, physical operations, or consistent clients in another state, you may need to register there as a “foreign LLC.”

    I can help assess where you have a legal “nexus” and guide you through additional registrations if needed.

    To get started, schedule a consult here.

  • Because business can (and should!) make the world better.

    I leverage my background in corporate sustainability to help ethical, sustainable, and socially responsible brands who want to align their impact with their legal foundation.

    It’s about protecting purpose-driven growth, not just checking compliance boxes.

    If you want to see if I am a good fit to work with you or your organization, schedule a free discovery call here.

  • I help mission-driven brands formalize and protect their impact through trademark protection, ethical contract drafting, sustainability label compliance (like “vegan” or “cruelty-free” certifications), and policies that build trust with conscious consumers.

  • Yes. I provide federal legal services (like trademark registration, copyright protection, and marketing & advertising guidance) for clients across the U.S.

    However, I only provide state-specific entity formation or legal advice in Massachusetts.

    If you aren’t sure if I can help you, reach out here. I’ll always let you know if local counsel is necessary.

  • Yes.

    I offer several plans for ongoing legal for growing businesses that need consistent legal support without hiring a full-time attorney.

    My subscription plans cover ongoing contracts, compliance reviews, and strategic legal guidance, all customized to your business’s needs.

    Click here to learn more about these plans, or contact me with any questions!

Contracts

  • I draft, review, and negotiate contracts that protect your business and reflect your values, from client service agreements and independent contractor agreements to NDAs, brand collaborations, and licensing deals.

    My goal is to create clear, balanced contracts that reduce risk and strengthen relationships.

    Read more about my contract drafting services here.

  • Yes. Every site should have a clear Privacy Policy, Terms of Use, and any required disclaimers for marketing, affiliate links, or health/ethical claims.

    I also advise on website compliance with Americans with Disabilities (ADA) requirements.

    Reach out here and let’s chat about what you need to get your website compliant.

  • Yes. I can review your existing contracts for risk exposure, unclear terms, and opportunities to strengthen your protections. You’ll receive practical feedback and redlines, so you know exactly what to fix and the rationale behind it.

    Learn more about my contract services here.

  • Yes. I create influencer and brand collaboration agreements that protect your IP, outline deliverables clearly, and comply with FTC disclosure rules. These are especially important for ethical brands that want to maintain transparency and trust.

    Schedule a consult to get started.

  • Yes.

    I help businesses strengthen their supply chain agreements to align with sustainability goals. That can include ethical sourcing clauses, cruelty-free requirements, environmental standards, and transparency obligations.

    If you are looking to incorporate terms that reflect your values into your agreements, schedule a consult here.

Labels, Certifications & Compliance

  • Labeling claims are regulated and missteps can lead to legal risk or consumer trust issues.

    I help businesses verify and document their claims, apply for certifications, and ensure their labels comply with FTC, USDA, and third-party standards.

    I also offer Legal Wellness Audits to identify gaps in your current marketing.

    Book a consult and let’s chat about how to help you showcase the good you’re doing while staying compliant.

  • Yes, I advise businesses through the application and compliance process for recognized certifications like B Corp, Leaping Bunny, and Certified Vegan.

    These certifications can boost credibility and connect you with like-minded consumers, but often require updates to contracts, legal documentation, or policies.

    If you need help with certifications, schedule a consult here.

  • Environmental marketing is regulated under the FTC’s Green Guides, which prohibit deceptive or exaggerated claims about sustainability.

    I help ensure your marketing materials, claims, and packaging align with these guidelines, helping to reduce risk while building consumer trust.

    If you need help with your marketing, book a call and we can discuss how I can support you.

Animal Law

  • I provide legal guidance tailored to animal protection organizations, from formation and licensing to compliance with state and federal animal welfare laws.

    I also help with contracts, waivers, and board governance so you can focus on saving lives, not managing legal risk.

    If your organization needs legal help, please schedule a free discovery call here so we can discuss how I can support you and your mission.

  • Choosing the right legal structure impacts how you operate, fundraise, and handle liability.

    The best entity for your organization depends on your structure and goals.

    I’ll help you form and register your organization properly, draft bylaws, and set up strong governance from day one.

    For help structuring your organization, please schedule a free discovery call .

  • Yes. I assist Massachusetts rescues and shelters with licensing requirements, inspection preparation, and ongoing compliance under state animal welfare regulations. I also help review policies and records to prevent enforcement issues before they happen.

    If you need help for your organization, please schedule a free discovery call .

  • Yes. I provide confidential legal guidance for advocacy organizations planning investigations, campaigns, and outreach. I help assess risks, ensure compliance with privacy and recording laws, and protect your organization and team.

    If your organization needs help, please contact me here.

  • Yes. I draft and review volunteer and foster agreements that balance compassion and liability protection.

    These documents protect your organization, your animals, and your team while maintaining trust and transparency with volunteers and fosters.

    Book a free consult to get started.

Working with Me

  • You can schedule an initial consultation here.

    If you have any questions before scheduling, feel free to send a note via the form next to the calendar or email hello@victoriawileylaw.com.

    If we decided to move forward together after your consult, you will receive an engagement letter to review and sign electronically.

    Everything is handled virtually, so you can focus on running your business or organization. I’ll handle the legal details.

  • Timelines depend on the service.

    Trademarks typically take 9–12 months for full registration.

    LLC formations in Massachusetts take about a week after submission of your paperwork.

    Most contract projects or Legal Wellness Audits are completed within 1–3 weeks.

    You’ll always receive a clear timeline when you engage my services. Rush services may incur additional fees.

  • Most services are offered at flat fees so you know exactly what to expect.

    For ongoing legal needs, I offer fractional general counsel and subscription-based plans.

    Some projects may be billed hourly if they fall outside flat-rate packages.

  • Yes, I offer transparent flat fees and flexible payment plans.

    I also provide low bono options for registered nonprofits and animal protection organizations, as part of my firm’s commitment to access to justice and ethical business practices.

  • You don’t need to prepare much. When you schedule your call, you will complete an initial for.

    It is helpful if you have a clear idea of your goals and any existing documents (like contracts, filings, or brand materials) you’d like reviewed.